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Campaign management

How to pause or resume a campaign and change its daily budget after approval.

You manage existing Google and Meta campaigns from the Ads tab. WooMate saves a change after you approve it. You can't create new campaigns here.

What you need first

Meta requires an extra permission. When you see the request, click Grant permission in the store settings or Reconnect.

Steps

  1. In the Campaigns table, click Manage.
  2. Read the recommendation and the data for the selected period. Use as the reason adds it to the form.
  3. In the Change field, choose Pause campaign, Resume campaign or Change daily budget.
  4. For a budget change, enter the New daily budget. For Meta, use Where to change the budget to pick the campaign or the ad set.
  5. Enter the Reason for the change, at least 3 characters.
  6. Click Prepare change for approval.
  7. Approve the change in the Proposed campaign changes list. Approval expires after 15 minutes.

Limitations

  • Shared and lifetime budgets, as well as unsupported formats, need to be changed in the platform's own dashboard.
  • You can't change an ended campaign from WooMate.
  • If a Google Search campaign also shows on the Google Display Network (ads on other websites), WooMate switches it to Search only with every change. The form tells you about this before you prepare the change.
  • When you make a change, WooMate adds any missing UTM tags to your ad URLs. Your existing tags stay as they are.
  • You can't change a Google campaign that uses its own tracking template from WooMate.
  • A budget shared by several Google campaigns needs to be changed in Google Ads.
  • Adding tracking in Meta may send the ad back for review.

Can't find the answer? Write to hello@getwoomate.com or request free onboarding help.