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Customers and retention

Segments, month-by-month returns, export and buying times.

The Customers tab shows who buys, who comes back and who's worth a reminder.

What you'll find here

  • Counts: Registered, Guests, New, Returning.
  • Customer segments based on the full purchase history: best, regular, worth a reminder, to win back.
  • To win back: customers who haven't bought anything in a long time.
  • Top customers and Recent orders.
  • When they buy: a map of days and hours.
  • Started, unfinished orders: draft orders that WooCommerce saves when a customer starts placing an order at checkout. They work without a plugin, but they don't show every customer who left. Abandoned carts are a separate feature and need a plugin, see Abandoned carts. You'll find unpaid orders in the Orders tab.

What you need first

A connected store. Segments and returns are calculated from your WooCommerce order history.

Month-by-month returns

The table groups customers by the month of their first paid order. “After 1 mo.” means a purchase in the following month. The current month isn't counted.

Export a segment

  1. Choose a Segment to export.
  2. Click Download CSV.

Exporting doesn't send anything. The consent column is set to unknown, so check marketing consent yourself.

Can't find the answer? Write to hello@getwoomate.com or request free onboarding help.